I. Conceptual meaning
1. OEM (Original Equipment Manufacturer): OEM production, brand owners control product design and sales, and manufacturers produce with designated brands and trademarks as required. For example, brand A determines the design and trademark, factory B produces according to regulations, sells under OEM, the manufacturer earns processing fees, and the brand owner makes a profit from the brand.
2. ODM (Original Design Manufacturer): Original design manufacturer model, the manufacturer both designs and produces. For example, factory C designs multiple faucets, and brand D selects the style that suits it and lets it produce and market under OEM. Manufacturers can earn extra income based on their design capabilities.
II. Product R&D perspective
1. OEM: Brand owners take the lead, determine the faucet specifications after sufficient market research, and the manufacturer produces according to the drawings and regulations, with only slight adjustments to the process.
2. ODM: Manufacturers take the lead in R&D and design multiple faucets; brand owners choose according to needs and make slight modifications.
III. Ownership of intellectual property rights
1. OEM: Brand owners hold product intellectual property rights, and the use of relevant results of the manufacturer’s production process is restricted.
2. ODM: Manufacturers own intellectual property rights during the design stage. After the brand owner selects the sample, the two parties determine ownership and use rights based on the contract.
Ⅳ.Key Differences and Considerations
The main diff is design. OEM is production to given designs, ODM creates designs. When choosing, consider factors. Brands with design teams may prefer OEM for production. Startups may like ODM for quick range expansion. Quality control is key in both.
In sum, understanding OEM and ODM helps faucet makers and brands with strategies, dev, and positioning to meet consumer needs and be competitive.
What are the advantages of choosing Wuhuang as an OEM/ODM supplier?
Wuhuang have a large number of suitable Wasserhahn designs to choose from, which are exported all over the world, and we develop 3-4 new series every year. Our quality has always been at the leading level in the local market, and customers rarely receive a large number of complaints and complaints. Our foreign trade team is complete, with a complete team of business and follow-up personnel, and comprehensive product consulting services are provided before sales.
Secondly, customers can also bring their own product specifications, and Wuhuang will design the style according to their requirements and usage environment.
